July 23, 2018

Sell Zero Homes by Changing RISK Behaviors

People often make choices with negative impacts to their health, wealth, and overall well being without realizing it. These are called risk behaviors, and there is a large body of research about techniques to help people make healthier, more positive decisions. Here are ways these techniques can be used to influence people to buy zero energy homes.
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June 21, 2018

How to Sell Zero Energy Homes to Americans

A report by the Shelton Group shows a gap between how Americans value the environment and their lack of willingness to take action to protect the environment. The good news is that Americans do prefer to purchase environmentally conscious products. Zero energy builders, designers, and realtors can use the insights from this report to more effectively market zero energy homes.
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February 14, 2018

Affordable Zero Energy Homes Take Creative Collaboration

Teamwork is the key to building zero energy homes that are functional and beautiful.
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October 19, 2017

Use Your Consumer Power to Lift the Zero Energy Homes Market

Builders say they will build what people want. Real estate professionals say they help people find the house that’s right for them. Overwhelmingly, home buyers say they want high-efficiency, healthy homes. So why is the market share of these homes so low? The obvious disconnect between the demand and the supply can only be corrected if consumers use their influence to move the market. Here’s how...
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January 25, 2016

Zero Energy Homes and Office Buildings Cost Less to Own – Even Without Incentives and Rebates

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