December 9, 2020

Give a Holiday Gift to the Environment

Tired of giving “stuff” as holiday gifts? Here’s an idea for holiday generosity that benefits the planet and your peeps.

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December 8, 2020

Causes for Optimism

One thing everyone agrees on: 2020 has been hard to take. In spite of protests, pandemic, and politics, there are some spots that burn brighter amidst the darkness. Here are a few developments on the path to zero that deserve our gratitude, support and celebration.

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November 9, 2020

Energy-Efficient Low-Income Apartments 

People living in old apartment buildings often find themselves caught in a bind. They are stuck with high energy bills and have no reasonable path to make improvements. Here are measures that building owners can take to increase the value of their buildings while benefiting residents.

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September 11, 2020

Zero Fulfills Human Needs at All Levels

A good product meets real human needs. Abraham Maslow’s hierarchy of needs provides a powerful framework for converting those needs into effective messaging to homebuyers. To sell more zero energy homes, sellers need to link the needs of home buyers with the many tangible benefits of zero energy homes.

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August 14, 2020

Selling the Value of Zero

There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.

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August 8, 2020

Hey Boomer! Pay Your Carbon Debt!

Baby boomers have enjoyed unprecedented financial opportunity, convenience, and economic security— benefits built largely from extraction and burning of fossil fuels. The resulting impact on Earth’s climate has created the Baby Boomer carbon debt. It’s time for them to take action to preserve the climate for future generations, but there’s not much time.

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June 8, 2020

The Smog in Your Kitchen – What the Experts Say

Experts Say Cooking with gas is hazardous to health, according to research that spans the last several decades. A recent study puts the issue in stark terms. Air inside homes can be more unhealthy than outdoor pollution even during a wild fire that fills the air with smoke.

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May 19, 2020

How to Buy Carbon Offsets 

With only a few years left to avoid the worst impacts of climate change, we must move rapidly toward a zero carbon society. Direct action is essential, but can’t happen fast enough. Carbon credits must play an important role in the transition.

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May 19, 2020

Electric Transit is Clean, Healthy, and Efficient

Buses are going electric around the US and all over the world. Transit fleets and school districts are seeing the benefits of cleaner air and lower operating cost. And we all benefit from lower carbon emissions.

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April 13, 2020

Heat Pump Magic

Heat pumps make homes comfortable, heat water, and even dry clothes. And they do it far more efficiently than other methods. It’s not magic, it’s science!

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April 13, 2020

Carbon Emissions: We Broke It, We Fix It!

There’s no time to lose. We must move rapidly and decisively toward a carbon-neutral economy. Direct action is essential, but cannot happen fast enough. After you have reduced carbon in your home, vehicles, and businesses, there is still more to do. Here’s how.

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March 18, 2020

Production Builders, It’s Time to Sell Zero Energy Homes 

Zero energy homes are poised to go mainstream. Large builders have the scale necessary to launch the market into this new territory. Homebuyers save and builders profit.

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