People living in old apartment buildings often find themselves caught in a bind. They are stuck with high energy bills and have no reasonable path to make improvements. Here are measures that building owners can take to increase the value of their buildings while benefiting residents.

A good product meets real human needs. Abraham Maslow’s hierarchy of needs provides a powerful framework for converting those needs into effective messaging to homebuyers. To sell more zero energy homes, sellers need to link the needs of home buyers with the many tangible benefits of zero energy homes.

There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.

Baby boomers have enjoyed unprecedented financial opportunity, convenience, and economic security— benefits built largely from extraction and burning of fossil fuels. The resulting impact on Earth’s climate has created the Baby Boomer carbon debt. It’s time for them to take action to preserve the climate for future generations, but there’s not much time.

Experts Say Cooking with gas is hazardous to health, according to research that spans the last several decades. A recent study puts the issue in stark terms. Air inside homes can be more unhealthy than outdoor pollution even during a wild fire that fills the air with smoke.

With only a few years left to avoid the worst impacts of climate change, we must move rapidly toward a zero carbon society. Direct action is essential, but can’t happen fast enough. Carbon credits must play an important role in the transition.

Buses are going electric around the US and all over the world. Transit fleets and school districts are seeing the benefits of cleaner air and lower operating cost. And we all benefit from lower carbon emissions.

Heat pumps make homes comfortable, heat water, and even dry clothes. And they do it far more efficiently than other methods. It’s not magic, it’s science!

There’s no time to lose. We must move rapidly and decisively toward a carbon-neutral economy. Direct action is essential, but cannot happen fast enough. After you have reduced carbon in your home, vehicles, and businesses, there is still more to do. Here’s how.

Zero energy homes are poised to go mainstream. Large builders have the scale necessary to launch the market into this new territory. Homebuyers save and builders profit.

Heat pump water heaters have been available for several years and are gradually gaining acceptance in new construction as well as in the replacement market. Here is guidance for the best application of this technology with an emphasis on colder climates.

Energy waste is rampant in the American economy. If waste were cut in half, it would reduce carbon emissions the same amount as closing all coal-fired power plants in the US. Each of us can make choices to help reduce this waste.