Home buyers can have a daunting task when looking for a home that is green, healthy and energy efficient. Much of the available real estate sales information ignores vital metrics in these areas. But if you’re looking to buy or sell a home with exceptional environmental and energy efficient features, here is an online tool that will help.

While health is always on the list of zero energy home benefits, it was the motivating force that prompted Steve Weise and Brenda Nunes to develop this 60-unit neighborhood in Central Washington. All homes in the development include a comprehensive package of proven features that protect health, maintain durability, and guarantee zero energy ready performance. But Steve and Brenda are taking the health of their homes to a higher level.

Economists often say that markets make the best decisions. But that can be true only when markets have accurate and complete information. Today, the housing market is flying blind regarding one of the most important characteristics of a home: energy use. The solution is mandatory energy disclosure at the time of sale. It’s good for buyers, sellers and the climate.

A good product meets real human needs. Abraham Maslow’s hierarchy of needs provides a powerful framework for converting those needs into effective messaging to homebuyers. To sell more zero energy homes, sellers need to link the needs of home buyers with the many tangible benefits of zero energy homes.

Leading U.S. cities are filling a crucial information gap in the residential real estate market by requiring home energy disclosures for potential homebuyers: a much needed transparency measure and consumer protection practice. This process provides buyers with an energy efficiency rating on every property listed for sale. An online resource and a support network are available for local governments that want to adopt similar energy disclosure measures.

Zero energy homes are poised to go mainstream. Large builders have the scale necessary to launch the market into this new territory. Homebuyers save and builders profit.

Zero energy homes have many benefits, and builders need to get better about sharing them with potential homebuyers. How can we expect buyers to choose zero if they don’t have a good answer to the essential question: Why? Here are several ways to answer that question.

Every buyer wants an energy-efficient home, but there are so many factors to consider that many buyers become overwhelmed. Did you know that the energy performance of any home can be expressed in one simple-to-understand number? Here it is.

Jim Smith, of Golden Real Estate, does more than sell energy efficient homes. He has demonstrated his commitment to clean energy practices in his real estate business by transforming his office building into a positive energy showcase. And he’s not done yet.