A good product meets real human needs. Abraham Maslow’s hierarchy of needs provides a powerful framework for converting those needs into effective messaging to homebuyers. To sell more zero energy homes, sellers need to link the needs of home buyers with the many tangible benefits of zero energy homes.

There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.