September 11, 2020

Zero Fulfills Human Needs at All Levels

A good product meets real human needs. Abraham Maslow’s hierarchy of needs provides a powerful framework for converting those needs into effective messaging to homebuyers. To sell more zero energy homes, sellers need to link the needs of home buyers with the many tangible benefits of zero energy homes.

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August 15, 2020

Fast-tracking Building Energy Retrofits

At current rates, most offices and homes will not be retrofitted for decades or even centuries to acceptable levels of energy efficiency. One approach is mandatory building performance standards—requiring existing buildings to meet a performance benchmark (energy or carbon intensity, performance rating, etc.), with owners having multiple years to bring buildings into compliance.

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August 14, 2020

Selling the Value of Zero

There is a special connection between homes and homebuyers. Yet many new homes are marketed like commodities. To effectively sell zero energy homes, it’s necessary to create a direct link between buyer needs and these homes’ intrinsic values.

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August 8, 2020

Hey Boomer! Pay Your Carbon Debt!

Baby boomers have enjoyed unprecedented financial opportunity, convenience, and economic security— benefits built largely from extraction and burning of fossil fuels. The resulting impact on Earth’s climate has created the Baby Boomer carbon debt. It’s time for them to take action to preserve the climate for future generations, but there’s not much time.

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July 22, 2020

Grow Your Business: Join the National Marketing Campaign for Zero  

A national marketing campaign to build awareness of zero energy homes is coming soon from Team Zero. Everyone in the zero energy value chain will see more demand and higher sales from this collaborative generic marketing effort. Check it out and join the movement.

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July 19, 2020

Are Solar Roofs Ready To Go Mainstream?

On new and retrofitted roofs, you can now use aesthetically pleasing solar shingles to keep the weather out and generate renewable energy. They’re more cost-effective than you may think. We compare costs with other roof options and review pros and cons to help you decide if they are right for you.

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June 11, 2020

Energy-Efficient Windows Help Close Holes in Your Envelope 

Seven times more heat can escape through a window than a wall. There are more choices than ever to balance energy performance with the other important benefits of windows. Choosing windows wisely will help close the gap.

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June 8, 2020

The Smog in Your Kitchen – What the Experts Say

Experts Say Cooking with gas is hazardous to health, according to research that spans the last several decades. A recent study puts the issue in stark terms. Air inside homes can be more unhealthy than outdoor pollution even during a wild fire that fills the air with smoke.

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June 8, 2020

The Many Benefits of All-Electric Design

Decades of advertising tell us that gas is cheap. Even without factoring in the cost of climate change, natural gas is no longer the least expensive choice for residential use. It’s a new era of cost-effective, low carbon, all-electric homes.

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May 20, 2020

Four Steps to Zero Carbon Buildings

New homes and buildings will stand for decades, if not centuries. The carbon emissions embodied in the building materials and resulting from the manufacturing and construction processes must be factored into their overall carbon footprints. These four steps will get us started on the path to zero carbon.

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May 19, 2020

How to Buy Carbon Offsets 

With only a few years left to avoid the worst impacts of climate change, we must move rapidly toward a zero carbon society. Direct action is essential, but can’t happen fast enough. Carbon credits must play an important role in the transition.

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April 13, 2020

Heat Pump Magic

Heat pumps make homes comfortable, heat water, and even dry clothes. And they do it far more efficiently than other methods. It’s not magic, it’s science!

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