Marketing and Sales Solutions for Zero Energy Ready Homes for Builders with Sam Rashkin, Chief Architect, DOE

Plan review … energy modeling … field inspections … certification …done! Right? If only it were that simple to successfully transition to zero energy ready homes. The reality is that there’s a lot more involved to successfully marketing and selling high-performance homes. This session presents resources from the DOE’s Zero Energy Ready Homes project to help builders more effectively communicate how their homes live better, work better, and last longer. Attendees will learn how to do the following:

  • Use a new language of value instead of technical jargon
  • Easily convey major consequences associated with lower performance homes
  • Translate powerful value propositions
  • Earn recognition as a leading builder of excellence
  • Maximize value recognition in the appraisal process
  • Train in-house sales professionals and real estate agents to more effectively sell high-performance homes

Available online anytime

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